6 Questions to Ask Yourself When Creating a Video Strategy

Jul 26, 2023
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Welcome to Horses Etc SEO & Marketing, the leading provider of top-notch SEO services in the business and consumer services industry. In this article, we will dive deep into the world of video strategy and discuss the six crucial questions you need to ask yourself when creating a successful video strategy for your business.

1. What Are Your Goals?

Before diving into the world of video marketing, it is vital to define your goals. Are you looking to increase brand awareness, drive website traffic, generate leads, or boost customer engagement? Clearly outlining your objectives will help you align your video content with your desired outcomes. Remember, each goal may require a slightly different approach, so be specific with what you want to achieve.

2. Who Is Your Target Audience?

To create effective videos, you must know your target audience inside out. Take the time to research and understand their demographics, interests, pain points, and preferences. This information will enable you to craft content that resonates with your viewers, increasing the chances of engagement and conversion. Remember to tailor your videos to each stage of the customer journey to ensure maximum impact.

3. What Type of Videos Will Resonate with Your Audience?

When creating a video strategy, it's crucial to determine the types of videos that will best resonate with your target audience. Consider whether educational tutorials, entertaining stories, product demonstrations, customer testimonials, or behind-the-scenes footage align with your audience's interests and preferences. By creating diverse and engaging content, you'll be able to capture their attention and leave a lasting impression.

4. How Will You Optimize Your Videos for Search Engines?

While the quality of your video content is essential, it is also important to ensure your videos can be found by search engines. Incorporating video SEO strategies into your video marketing plan will improve your chances of ranking higher in search engine results pages (SERPs). This includes optimizing titles, descriptions, tags, and transcripts with relevant keywords while keeping them descriptive and engaging for viewers.

5. Which Platforms Will You Leverage?

The success of your video strategy also relies on choosing the right platforms to distribute your content. Consider where your target audience spends their time online and focus on platforms that align with their preferences. YouTube, Facebook, Instagram, LinkedIn, and TikTok are just a few platforms to consider. By understanding your audience's platform preferences, you can ensure your videos reach the right people at the right time.

6. How Will You Measure Success?

No video strategy is complete without setting measurable goals and defining key performance indicators (KPIs) to track your progress. By monitoring metrics such as views, engagement rates, click-through rates, conversions, and social shares, you can assess the effectiveness of your video content and make data-driven optimizations. Regularly analyze these metrics and adapt your strategy based on the insights gained.


Creating a successful video strategy requires careful planning, audience understanding, and continuous optimization. By asking yourself these six important questions, you will be well on your way to developing a compelling video strategy that captivates your target audience, boosts your brand's online presence, and drives tangible results for your business.

About Horses Etc SEO & Marketing

Horses Etc SEO & Marketing is a full-service digital marketing agency specializing in providing top-notch SEO services in the business and consumer services industry. With years of experience and a proven track record, we strive to help our clients outrank their competition and achieve their online marketing goals. Contact us today to discover how we can elevate your video strategy and drive sustainable growth for your business.

Katelyn Rohde
The importance of these 6 questions cannot be overstated. They truly guide the path to a well-planned video strategy.
Nov 8, 2023
Conceicao Ribeiro
I appreciate the practical approach to understanding video strategy. Looking forward to applying these questions to my own work.
Nov 1, 2023
Linda Labanca
The article offers a concise and informative guide to formulating a video strategy. These questions are a game-changer!
Oct 31, 2023
Brian Levin
I've learned a lot from this article about video strategy. The questions provided are thought-provoking and insightful.
Oct 29, 2023
Sheryl Berkowitz
Video marketing can be complex, but this article simplifies the process with these six essential questions.
Oct 26, 2023
Randy Williams
This article offers valuable insights into creating an effective video strategy. Thank you for sharing.
Oct 26, 2023
Lynsey Hernandez
Interesting read! These questions provide a comprehensive framework for approaching video strategy.
Oct 25, 2023
N Henderson
I can see how these questions can help in aligning video content with business objectives. Thanks for sharing!
Oct 25, 2023
Israel Cebada
As a content creator, these questions provide a great framework for planning an effective video strategy.
Oct 25, 2023
Michelle Resan
The emphasis on asking critical questions is crucial to developing a cohesive video strategy. Great read!
Oct 24, 2023
Mark Hermeling
As a marketer, I find these questions insightful and practical. They offer a clear direction for creating an effective video strategy.
Oct 19, 2023
Raul Duarte
As a digital marketer, I find these questions essential for building a strong video strategy. Well-written article!
Oct 15, 2023
Marci Basich
I've been struggling with my video strategy, but this article sheds light on the key questions to consider. Very helpful!
Oct 14, 2023
Michael Shaffer
This article is a valuable resource for anyone looking to improve their video strategy. The questions are thought-provoking.
Oct 10, 2023
Vicki Beasley
I found the approach to discussing video strategy in this article to be very practical and enlightening. Great read!
Oct 4, 2023
Gary Lee
Insightful tips on video strategy. It's evident that asking these 6 questions is a game-changer for success in this field.
Oct 3, 2023
Beth Sabbatini
Insightful questions to consider when crafting a video strategy, especially for businesses looking to leverage video marketing.
Oct 2, 2023
Kevin Berry
The impact of a well-planned video strategy cannot be underestimated. Thanks for highlighting the key questions to consider.
Oct 1, 2023
Ronnie Wilson
I love how this article provides a structured approach to video strategy. It's a must-read for anyone in the industry.
Oct 1, 2023
Larry Lund
Engaging and informative article! These questions will certainly help me refine my video strategy for my clients.
Sep 28, 2023
Clopay Plastic Products Co Inc
I appreciate the practical approach to video strategy outlined in this article. It's a helpful guide for businesses.
Sep 26, 2023
Ruth Tarbell
This is such a helpful breakdown of key considerations for video strategy. The questions are truly eye-opening.
Sep 23, 2023
Hannah Shapiro
I never realized the importance of a video strategy until now. Thank you for shedding light on this topic.
Sep 22, 2023
Jeff Han
I appreciate the breakdown of these 6 questions. It's definitely helpful to consider them when planning a video strategy.
Sep 20, 2023
Sandy Li
These questions really make you stop and think about the crucial elements of a successful video strategy. Great insights!
Sep 17, 2023
Sue Webster
This article serves as a great reminder of the important foundational questions for developing a strong video strategy.
Sep 13, 2023
Gary Fennessy
This is a timely reminder of the need for a well-thought-out video strategy in today's digital age.
Sep 10, 2023
Florentina Diloreanu
As a video content creator, this article has given me a fresh perspective on refining my video strategy. Thank you!
Sep 7, 2023
Aaron Stone
These questions will definitely guide me in refining my approach to video content creation. Thank you for the valuable insights.
Sep 5, 2023
Kenneth Schultz
This article is proof that effective video strategy starts with asking the right questions. It's a valuable resource for sure!
Sep 1, 2023
Easy to understand and great points on video strategy. These questions are definitely worth pondering over.
Aug 30, 2023
Michael Garrison
The six questions provided here serve as a great framework for developing a successful video strategy.
Aug 26, 2023
Brian Taney
I appreciate the way this article simplifies the process of creating a video strategy. The 6 questions provide a clear roadmap.
Aug 24, 2023
Simon Campbell
Impressive article! The 6 questions mentioned are truly the backbone of a well-thought-out video strategy.
Aug 23, 2023
Stephanie Hann
Great article! Understanding these 6 questions is crucial for developing a successful video strategy.
Aug 22, 2023
Theresa Callard-Moore
Great article, very informative! 🎥
Aug 22, 2023
Kurt Shackleton
Really helpful tips for anyone working on video content. Keep up the good work!
Aug 18, 2023
Matthew Downs
The questions mentioned here offer a comprehensive framework for developing a successful video strategy. Great resource!
Aug 16, 2023
Douglas Richardson
👍 These 6 questions are essential for anyone seeking to elevate their video strategy game. Thanks for breaking it down!
Jul 30, 2023